Meet the Owner
Matthew Barnes
Owner/Head Financial Coach
Introducing Matthew Barnes, the owner of Financial Fitness and a seasoned professional with a passion for empowering individuals to achieve their financial goals. With a diverse background in athletics and finance, Matt brings a unique perspective to delivering professional financial guidance.
Background
A former professional and college soccer coach, he understands how discipline, teamwork, and strategic planning translate to financial success. Now, Matt leverages those same coaching skills to help clients build wealth through personalized strategies, actionable education, and dedicated support.
What First Inspired Matt to Get into Financial Coaching?
What first inspired me to become a financial coach was my experience as a teacher and as a
college and professional soccer coach. I worked with people who had the discipline and drive to
succeed, but many struggled with their finances simply because they lacked the right knowledge
and strategy. I realized I could take my passion for teaching and coaching and apply it to
personal finance — helping others build confidence, create a game plan, and ultimately win with money.
Who Can Benefit From Financial Coaching?
Anyone who wants to take control of their money can benefit from financial coaching. I’ve
worked with people from all walks of life — professionals, athletes, teachers, and families —
and the common thread is this: they’re motivated, but they just need a clear plan and the right
support. Whether you’re trying to get out of debt, save more, build wealth, or simply feel more
confident with your finances, coaching can help. Just like in sports, having someone in your
corner who can guide, challenge, and encourage you makes all the difference.
How Can Financial Guidance Change Your Life?
Financial guidance can completely change your life. I’ve seen it over and over — when someone
finally gets clarity around their money, everything shifts. Stress starts to fade, confidence grows,
and big goals start to feel possible again. For me, it’s like coaching on the field: when you have a
game plan and someone helping you stay focused and accountable, you play at a higher level.
Financial guidance gives you that structure and support, so you can stop reacting and start
leading your life with intention. It’s not just about money — it’s about freedom, peace of mind,
and having the ability to make choices that align with your values.
Why Work with Financial Fitness?
Why work with Financial Fitness? Because I bring the mindset of a professional coach and the
expertise of a financial strategist. My background as a teacher and college/pro soccer coach
taught me how to build winning systems — and that’s exactly what we offer.
We start with a free Financial Snapshot and Gameplan to help you get clear on where you are
and where you want to go. From there, we use our proprietary core concepts — designed
specifically for the unique challenges first responders face — to build a personalized plan that
actually works in real life.
If you want straightforward guidance, a proven system, and a coach who knows how to help you
win financially, you’re in the right place.